Live Streaming Apps In China

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Live Streaming Apps In China – 2016 was the year of live streaming and it played a crucial role in driving the growth. All the top six social apps, with the exception of WeChat, have added live streaming services, according to the report, jointly published by Cheetah Global Lab, Cheetah’s big data platform Libra and 36kr.

As WeChat matures as a user acquisition platform, we have introduced several other Chinese social apps that startups can use for growth hacking, such as Weibo, Momo, Baidu Tieba, and Zhihu, which also appear in the top rankings.

Live Streaming Apps In China

Sina’s Weibo is said to have declined as a social app, but rebounded last year as the company switched to short videos and live streaming.

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Momo, a location-based social network, has also added a live streaming feature, gathering a handful of users and revenue around it. It is still used as a hook-up app along with Tantan. Mobile advertising is the largest source of revenue for Momo, followed by membership fees based on the H2 2015 report released last year.

Baidu Tieba is a 13-year-old Baidu service in which Chinese people form communities to discuss their interests and issues. Last July, Baidu confirmed that it would not commercialize Tieba Forums due to Baidu’s involvement in health scandals last year.

Tantan, a Tinder-like mobile dating app in China, raised $32 million in Series C funding last May. Tantan has not applied any monetization plans to its app and said it will continue to try to attract daily active users before launching a paid version.

MiTalk, Xiaomi’s mobile messaging app, took eighth place. It was first launched in November 2010, earlier than WeChat. The chat app allows users to buy Xiaomi products without leaving the app.

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Dingtalk, an office communication app launched by Alibaba in 2014, is ranked ninth, and is quickly filling people’s needs for a dedicated office communication app, as We Chat users have felt the pain, their personal lives not to be separated from their professional life. Therefore, WeChat launched the Enterprise version for WeChat in April last year.

Zhihu is a Q&A service platform and a newborn unicorn. The knowledge-sharing company announced the completion of a $100 million Series D this month. Zhihu launched its Zhihu Live Live feature and gave the revenue stream to the KOLs on its app. People should pay a certain fee to attend one-on-one sessions with a subject matter expert.

Interestingly, Blued, a gay social networking app, took 13th place. The app quickly responded to the live streaming trend and added a live streaming feature to its app. In June 2016, the company raised hundreds of millions of RMB in the C and C+ series rounds.

Douban, a popular social platform for topics related to culture, books and movies, dropped out of the top 15.

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TAGS Alibaba, Alibaba Group, Streaming from China, Global Streaming Platform, Interesting Blued, Live Streaming, Online Streaming, Streaming, Technology, Tencent, WeChat, Xiaomi, Zhihu

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Live Streaming Is No Longer For Foreigners In China

All cookies that may not be particularly necessary for the website to function and are specifically used to collect user personal data via analytics, advertisements, other embedded content are referred to as non-necessary cookies. It is mandatory to obtain user consent before running these cookies on your website. But that’s right, for a period from spring 2016 to spring 2017, I was a professional live streamer streaming on various Chinese apps, including Momo, Yizhibo, Meipai and Huajiao. I had over 400,000 total followers.

I started live streaming on the popular video sharing app Meipai to gain an audience. Then an agency that worked with Momo, a dating app that has now become famous for its live streaming, recruited me to stream on Momo. At that time, Meipai hadn’t rolled out gifting features, but Momo had them, and the thought of making money directly from live streaming was tempting, so I decided to give it a try.

With the help of the agency, my fan base grew rapidly and in a few months I had almost 300,000 fans on the Momo platform. I earned a full-time income from my live streaming, typically 20,000-30,000 RMB ($3,200-4,800) per month, the majority of which came from virtual gifts from my followers. This did not happen by chance; I took live streaming seriously and treated it like a job, streaming at certain times once or twice a day for at least 2-4 hours a day.

Given that the majority of streamers in China earn less than RMB 10,000 ($1,600) per month, I was considered an above-average streamer in terms of viewership and income. But I wasn’t the best either. For the top 1 percent of Chinese live streamers, RMB 100,000 (US$16,000) per month would be considered normal.

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But despite my success, I quickly realized that Momo was not a good choice for me in the long run. As with many live streaming apps in China, the only way for streamers to earn money is by submitting. There is no e-commerce functionality or a way to insert links to other platforms. Even awareness campaigns that didn’t require links were scrapped unless the brand went through Momo.

The longer I streamed, the more I disliked the gift model and felt like it wasn’t a sustainable source of income. I decided to move to a new platform and focus more on being an influencer that offers live streams as opposed to being a pure live streamer, those are two very different things btw.

To clarify what I mean by this, I must first explain that live streaming in China has already become a mature industry with many different segments, each with very different streamers, audiences and monetization methods. In general, we can divide it into three types: entertainment, education and e-commerce.

Entertainment Live streaming is the most common type where viewers just watch to be entertained. It consists of gaming live streams (an industry in itself), dancing, singing, chatting, comedy, etc. For these streamers, gifts from fans are their main source of income and they rarely do brand collaborations. Main platforms for this type of streaming are Douyu, Huajiao, Yingke, YY and Momo.

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The second type of streaming is educational and basically means a live stream where people come to learn something. While this could be an actual live streaming class, it could also be a beauty influencer giving a makeup tutorial, a fitness guru showing people how to lose weight, or a food blogger introducing people to a new Plat learns. While these streamers receive gifts from viewers, most of their income is likely from brand collaborations or they use live streaming to grow their following. Main platforms for this type of streaming are Yizhibo and Meipai.

The last type of streaming is e-commerce live streaming, which has become very popular in China in the last year. This type of live streaming is very similar to QVC or the Home Shopping Network. Viewers tune in to this type of live streaming because they want to buy things and learn about new products. In China, where counterfeit e-commerce is rampant, live streaming brings transparency and trust. The most common platforms for this type of live streaming are Taobao Live, JD Live and also Yizhibo which host links to Taobao and Tmall.

When I decided to move away from Momo, my first choice was Weibo’s live streaming platform Yizhibo. Yizhibo is an amazing choice for influencers because the platform is synced with Weibo, meaning every time I stream, my stream is shared on my Weibo page and my Weibo followers can just click and watch. In addition, every new follower I got on Yizhibo automatically became my follower on Weibo as well. Furthermore, my live streams appeared not only in the standalone Yizhibo app, but also in the live stream section of the Weibo app, meaning I was exposed to Weibo’s huge user base.

Yizhibo’s demographics were also a better fit, with a seemingly more secular, educated audience and a more even ratio of male to female. Many of China’s entertainment-style live stream apps are notorious for

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