Deep Linking Apps

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Deep Linking Apps – Chances are, it’s within reach. If you’re like most people, your phone also doubles as a calendar, organizer, web browser, entertainment, connecting with friends and family, and shopping.

We do a lot of things with our phones. In fact, the average adult spends about 3.5 hours a day on their phone screen.

Deep Linking Apps

For the first time ever, more than half of global digital commerce spending will be conducted via mobile devices.

Mobile App Deep Linking Case Study: How Jibjab Increased App Downloads

How do you ensure mobile users can move seamlessly from one part of your experience to the next? What can help drive brand loyalty at critical moments in the customer journey?

A mobile deep link takes a mobile user to a specific location within an app, just as a web URL takes a user to a specific page on a website.

For a package delivery service, this could mean sending customers from an SMS notification to the correct location in the app so they can check on the delivery status. For eCommerce brands, this could mean directing customers to a specific product in the app to add it to their cart.

Deep linking can play a huge role in enhancing the end-to-end customer experience while driving important business outcomes.

The Second Coming Of Deep Linking

Customer experience is complex, especially on mobile. While you can trust your email to take customers to the right place on your website with just one click, it may take more clicks to get customers to the right place of work with the same content on a mobile device.

The more work a client has to do, the less likely they are to achieve what you want them to achieve. That means more abandonment, less engagement, and fewer conversions.

Poor customer experience can have a major impact on mobile commerce brands. According to Business Insider, mobile commerce will reach $284 billion by early 2021 — 45% of the total U.S. e-commerce market. They may be leaving money on the table.

Even if you’re not a mobile commerce brand, here are some ways you can use deep linking to drive key metrics for your team and business.

How To Add Deep Link Integration To Your App

Instead of defaulting to a web browser, deep linking gives users the opportunity to interact within your app for a streamlined mobile experience.

Let’s say you’re a digital marketer and want to advertise on Facebook. Considering that 91% of social media users access social media on mobile devices, you can use deep links to direct users from your ad to the most appropriate place in your app. Optimizing your company’s channels as much as possible to direct them to your in-app experience is a great way to encourage engagement with your app.

Another benefit of using mobile deep links is that they direct users to download your app if they don’t already have it. This means they are a great tool for improving app discoverability and getting more installs. It’s a win for your business – you get app downloads – and users – because most people prefer mobile apps over mobile websites.

A good user experience can lead to more and higher conversions. Deep linking creates a seamless transition from your other channels to mobile. They help ensure that all communications from your brand—emails, text messages, push notifications, and more—are optimized for the device for the best user experience.

Deep Links Are Reinventing The Mobile Gaming Industry

For example, you can use mobile deep links to make it easier for users to perform “one-click” actions such as B. Click to confirm an appointment, place an order, or register for an event.

Deep linking makes it easy to reactivate expired users. In fact, one study found that users who interacted with apps via deep links rather than standard links experienced twice the long-term engagement.

For example, a user who hasn’t opened your app in a while might interact with a link to your website. Because it’s a deep link, they go directly to your mobile app, not your web experience.

By creating deep links in , you can optimize the user experience and keep track of what works after the link is clicked.

Unified Deep Linking (udl)

Is a leading global SaaS company that provides an integrated platform that connects and drives action on all information shared online with key audiences. Users now expect a personalized app experience after interacting with your app.

Deep linking allows push notifications to take users directly to specific pages within your app, making it easy for users to revisit an abandoned cart, check out new content, buy a sale, or fall in love with a new feature.

In this article, we’ll cover the basics of mobile app deep links and how to use them to send push notifications that delight your app users.

According to AppsFlyer (a partner), deep linking “enables marketers and product managers to deliver two different types of journeys — one for app users and one for non-app users.”

Deep Linking: In Depth Guide For Deep Links

If the user owns the app, he can seamlessly “deep link” to something. If they don’t have the app, a mechanism called “delayed deep linking” is initiated, directing the user to the correct app store to download, install and launch the app, and then display relevant in-app content. “*

Both have clear advantages. Let’s say you have a music streaming service and you’re running a social media campaign to promote a song by a hot new artist. Your marketing campaign will include an excerpt of the song, and when users click on it, they will be taken directly to your website to listen to the full song. Deep linking makes this possible.

On the other hand, contextual deep linking (aka onboarding) is often used to gather information about customers in order to personalize their user experience while using your app. This type of deep linking relies on data such as demographics, how users navigate into the app, etc. to provide an optimized experience.

For example, your app onboarding process might differ depending on which app storefront or other source (such as a paid campaign) customers use to install your app. This may be because an app downloaded through a Facebook ad may look different than an app downloaded through a Google display ad.

Implement Deep Linking For Android Unit

Tapping a deep link takes the user to a specific screen within the app, rather than just launching the app and leaving the user on the home screen. Think product pages, profiles, new content or shopping carts. Deep links can take users directly to content within the app:*

Mobile users have high expectations. It’s not enough for an app to be fast, reliable, and secure—users want a personalized experience. * And deep linking can help you do that.

With deep linking, mobile marketers can design personalized campaigns that help users deliver useful and relevant content instead of boring “Come back!” calls to action.

In fact, deep linking is a killer retention and engagement tactic for marketers because it directs users to specific conversion points within the app, tailored to their past behavior or stated interests.

What Is

Deep linking is the perfect tool for marketers to increase engagement and conversions by directing users to specific conversion points within the app, tailored to their past behavior or stated interests. ~ from our glossary entry on deep linking

Let’s say you get a push notification that an item on your wishlist is on sale. You click the link to open the app and add the item to your cart, but non-deep links just take you to the app’s home screen. You have to navigate back to the product list, which is annoying at best. You might even decide it’s not worth the trouble and close the app.

And they really work: Apps that implement deep linking have been proven to double user retention within 1, 7, and 30 days*.

In fact, users who received the deep link activated and visited the app twice as often as those who did not. *

How App Deep Linking Helps Improve Conversions

And Branch has a deep link integration that increases email engagement and supports increased user retention. * This integration makes email more effective by focusing on the user’s core interests. Email remains one of the most used customer engagement channels.

Here’s another example from the popular language app Duolingo. Apps have been known to spend a lot of money to acquire new users, but often lose over 60% of them after the first few uses. So it really pays to make sure new users complete their onboarding so they can start using your app and see the benefits of it.

Duolingo offers a highly personalized onboarding process. If you install the app and then don’t come back for any reason, they will contact you and remind you of your progress and how many steps are left to complete your onboarding. *

Unfortunately, not everything is as it should be. Mobile deep linking also poses significant challenges in terms of implementation.

Nativelink Deferred Deep Linking

Unlike Internet URLs and web addresses, which are standardized across devices and platforms, deep links are not universal. To launch your Android app, you need another deep link

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