Apps To Manage Facebook Pages – Managing a Facebook page can be very time consuming. You need to create new content, generate engagement and stick to personalized messages all at the same time. Facebook Business Suite is Meta’s answer to these needs.
Facebook Business Suite is a comprehensive solution for page management, providing Facebook marketers with a one-stop shop to streamline the process of managing a brand’s presence on the platform.
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However, the tool’s interface takes some getting used to. In this post, we’ll introduce you to the Facebook business community and show you how to get the most out of it.
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Facebook Business Suite is a free Facebook Page management tool that allows administrators (and some users with other roles) to manage Facebook Pages, Instagram accounts, and Messenger conversations from a single dashboard. Facebook Business Suite replaced the Facebook Page Manager apps.
You can use Business Suite on both desktop and mobile (you can download it for iOS here and Android here).
Business Manager has been around for several years and is essentially the predecessor to Business Suite. It allows you to manage assets such as pages, ad accounts, product catalogs (but only at a basic level) and user roles.
While marketers now have a choice between the two tools, it appears that Business Suite will eventually replace Facebook Business Manager. In Business Suite, you can do everything you could previously do in Business Manager, including managing company assets in Settings.
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If you absolutely hate the new Facebook Business Suite (which is now actually the “Meta Business Suite”), there are instructions on how to switch back to Business Manager.
However, we strongly recommend that you upgrade to the new Business Suite, as we do not know when Business Manager will continue to be supported, and Business Suite offers much more powerful features.
Facebook Creator Studio and Facebook Business Suite are often confused because they have many overlapping features, especially when it comes to content creation and scheduling.
Facebook Creator Studio has a few more tricks up its sleeve. It includes advanced track setup options, monetization features, follow-up and royalty-free audio collection.
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Overall, Facebook Business Suite seems more suited to brands with active advertising accounts, while Creator Studio will work best for creators.
If you want to go beyond simple post creation and scheduling, you can use Creative Studio with Business Suite.
Anyone doing business on Facebook (including Pages or Instagram accounts) should at least strongly consider Business Suite. If you have a lot of accounts to manage, you definitely should.
Facebook Business doesn’t cost anything to use, but it offers many different benefits and features, and having them all bundled and organized is invaluable. It also facilitates teamwork, making the process easier whether you’re one person doing it all or part of a large team.
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Creating and planning news and stories is one of the most common uses of Business Suite. To do this, go to Posts and Stories from the menu on the left side of your dashboard.
In the post builder, you can write your copy, add an image or video, and set the location of your post. You can then add a link and even a call to action. Finally, you can select the account you want to post to. You can then publish it immediately or schedule it for later.
Facebook Business Suite includes a powerful set of Insights tools that you can use to see how your content is performing.
You will be able to see an overview of your company’s performance. This includes a summary of your reach, audience statistics, past post performance and Instagram insights (if your Instagram account is linked).
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Clicking on Results will give you an overview of your access to related Facebook pages and Instagram profiles.
When you click on Content, you will see a list of recent posts with performance data. Facebook will show your post’s reach, likes and reactions, comments, shares, results, pay per result (if sponsored) and link clicks. Want to learn more about your page’s audience? Click Audience to get demographics of your current audience as well as a snapshot of potential audiences. Adding new users and roles
Adding team members to your page can be an incredibly useful way to get extra support when it comes to content creation.
If you want to add more roles or new users to your Facebook page, go to All Tools in the left navigation menu. Then click Page Settings.
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From there, click on Page Roles. You can now see who is currently assigned a role on your page. If you want to add a new person, select their role (admin, editor, moderator, advertiser, analyst, or custom role) from the drop-down menu in the center of the page. Administrators have maximum access, so it is not recommended to make multiple users administrators of the page; instead, you can give users different access through roles like Advertiser (who can serve ads for you) and Analyst (who can access your insights). Editors and moderators can access most of the page without being able to remove you as an admin or delete the page.
Facebook and Instagram stories are some of the most interesting formats you can publish. Let’s take a look at how to create a story in Facebook Business Suite.
Click Add Media to upload a photo or video to your story. You’ll see a preview of your story and can choose whether you want to post it to Facebook, Instagram, or both.
If you want to add text or stickers, or even crop your Story image, now is the time. You can also add text to your story to add context. You can see all this in the example below.
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Decorate your story however you want, then click Share Story. Additionally, you can schedule your story to be published at a specific date and time. This gives you the flexibility to create content ahead of time, so you don’t have to worry about creating and uploading it at the last minute.
Notice the Optimum Time button next to the blue Share Story button. When you click, it will share some of the best times to post stories based on analytics to help you get the most reach. It’s always worth a look to get a good idea of when your stories can have the most impact.
Facebook Business Suite lets you view your social media content calendar, where you can see what’s scheduled and (if needed) edit or reschedule posts accordingly. The calendar view includes both news and Facebook and Instagram stories.
Facebook allows Business Suite users to connect many powerful third-party tools that make managing your business easier.
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There are many applications that you can integrate with Facebook, including social media management tools (such as Hootsuite), appointment booking tools, development tools, e-commerce tools, and more.
If you want to add a third-party tool to Facebook Business Suite, just click on the tool you want. You must follow the instructions to install the integration. In most cases, your login information or API will be shared with a third-party tool.
The Meetings tool in Facebook Business Suite makes it easy for business owners to set up one-on-one meetings with customers and prospects.
To create appointments (or manage existing appointments), go to All Tools in the left navigation menu. Then, under Sell products and services, click Appointments.
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You will see all meetings and meeting requests in the dashboard. You can also create a new appointment manually by clicking the Create Appointment button.
You’ll see a log of scheduled appointments in the Appointments tab. You can cancel or reschedule if needed.
Want to use Facebook Business Suite to manage sales on the platform? You can use Facebook Marketing Manager to create stores, catalogs and more on both Facebook and Instagram. Note that you will need to start using Facebook Business Manager before you can access your inventory or sales through Business Manager.
You need to create a store and/or catalog. Stores allow users to browse products in the Store tab of the Facebook and Instagram platforms, while catalogs allow you to integrate with your chosen e-commerce solution to promote the products you sell off-platform.
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Once you’ve set it up, you’ll be able to explore insights like platform inventory and sales.
If you need to list, add or remove services from your page, you can do so easily with Facebook Business Suite.
You can now enter specific information about your service. In addition to the name, it adds a photo, description, price and seniority (and is flexible or fixed). Be as detailed as necessary to help customers make an informed purchase choice.
Review your Services from time to time to ensure that your offering remains on-brand and that all pricing is correct. You can always add or remove services as needed without editing